Microsoft
Powers of Me
ProductionDreambear
Motion Control
A high-energy installment of the "The Powers of Me" campaign for Microsoft's B2B division, "Accelerated Me" explores the lightning-fast efficiency AI brings to the modern professional. Directed by Dano Cerny, the film features talent Walt Chambers navigating a high-speed world where Windows 11 Copilot+ PCs turn complex tasks into seamless workflows. Shot in Seattle, the production utilized precision motion control and advanced VFX to visualize the mental "acceleration" and productivity gains powered by Microsoft’s latest AI technology.
Deliverables
Approach & Methodology
Dreambear tapped us to help bring this VFX-heavy Microsoft Co-Pilot video to life using motion control. We ended up moving Dolores back and forth between two different positions, still needing to align her perfectly to match-cut between shots. We exported the camera data for each move at the end of the shoot and passed it off to the VFX team to work their magic. We were blown away once we saw the results!
Behind the Scenes
Credits
DirectorDano Cerny
Creative DirectorScott Thibodeaux
Creative Director / WriterSteve Anacker
Associate Creative DirectorLauren DiRusso
Agency ProducerSofia Novak
Executive ProducerEvan Brown
Executive ProducerDave Gelb
Line ProducerDavid Duque-Estrada
Director of PhotographyMaz Makhani
1st ACAngie Bernardoni
Motion Control OperatorPete Souphasith
Assistant Motion Control OpDrew Hisey
Production DesignerJason Pucinelli
Stills PhotographerChris Patey
EditorJay Sprogell
ColoristJames Jenkins
VFX SupervisorYan Marchenko
Post ProducerBradley Crawford
Keep Watching
