Microsoft
Introducing Windows 11
ProductionILLUXION
Motion Control
Windows 11 needed a launch moment worthy of the name. Microsoft brought us in to operate the motion control robot — building precise, repeatable camera moves designed to keep every frame locked on the product. Big stage. Our lane. Exactly right.
Approach & Methodology
On set, our job was repeatability. Match cuts demand it. We programmed each move so it could be rerun with the same speed, the same trajectory, the same start and stop — take after take. That consistency is what makes the match cuts feel inevitable rather than 'meh'.
You can see our shots at 1:17 and 2:27. This was one of those job where we shot a ton of footage but 3D won out in the edit. C'est la vie!
Credits
DirectorDaniel Escolin
Creative DirectorKyle Moore
Director of PhotographyMichael O'Neill
ProducerMichelle Odo
Art Director & WardrobeKristen Bonnalie
Lead Set DresserOscar Lofgren
GafferKennan Muzzy
Key GripJim Davis
Best BoyWarren Yeck
Space Space Space!Morgan Hendrickson
Robot OperatorPete Souphasith
Assistant Robot OperatorDrew Hisey
Studio ManagerTylor Jones
DITAndrew Clark
BTSCisco McCarthy
Craft ServicesRickjohn Dodge
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