Chewy.com

American Journey

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ProductionDystnct
American Journey entered a crowded pet food market with a simple promise: no fillers, just real food for your pup. We helped them say it by going somewhere worth saying it — deep into the PNW wilderness, where dogs and their people can hike, fish, and stick their heads out the car window.

Deliverables

Approach & Methodology

Two spots. One day. Several locations scattered across North Bend. The math only works if every setup is airtight before you arrive, and every crew member works like a sherpa. We pre-rigged for quick transitions, kept the kit modular enough to haul down trails, and leaned on drone coverage to link the locations into a single cohesive world without burning time on elaborate ground setups. The production built around the animals rather than asking the animals to build around it — and that flexibility is what keeps footage feeling found rather than staged. One of our hero dogs had such enthusiasm for the product that it, let's say, scarfed down more than it could chew.

Credits

Prod CompanyDystnct
DirectorDrew Hisey & Billy Restey
ProducerGena Felton
Animal WranglerBrad Fox
Post-ProductionDrew Hisey & Billy Restey

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