AT&T
Emerging Voices
ProductionILLUXION
Production
A brand film for AT&T, shot on location in Yakima, WA. An intimate day in the world of Yahritza y Su Esencia — from jam sessions in the back of a truck and backyard moments to songwriting conversations and fan engagement — capturing the creativity, culture, and authenticity behind one of Latin music's most exciting acts.
Approach & Methodology
Fresh off their most recent music tour, sibling musical trio Yahritza y Su Esencia came home to talk about their roots. Our friends at Cycle Media led the charge on the creative and we brought the crew, cameras, and lights out to Yakima, WA. We passed off the footage to Cycle before heading back to Seattle and they glued together this nice little day-in-the-life look at these young musicians on the verge of stardom.
Credits
DirectorRei Rocha
ProducerUmara Vance
Producer & 1st ADPete Souphasith
Director of PhotographyDrew Hisey
Camera OperatorAustin Glass
Camera OperatorKevin O'Donnell
1st ACMaurice Morales
GafferJames Winters
GripChris Meurer
GripDaniel Tran
Sound MixerPatrick McBride
Hair & MakeupLauren Deschain
Production AssistantMar Pereda
Production AssistantNick Sisaiyaket
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